Back to Principles II: Key points of design with Color Page
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As a creator, you utilize imaginative elements and rules to help create beautiful and effective designs. This series will make you more alert to what those design key points are and ways to utilize them to make your designs better still!
Coloring Webpage and the ideas of design
Coloring Web page is one of the very most original types of artistic expression. Going way back to the prehistoric times with the Lascaux Caves (some of the first recorded human Coloring Page), Coloring Site is practiced in all cultures across the world and has been for more than 100 years. To keep it simple, we’ll showcase 19th and 20th century expressions to show how you can position the elements and principles of design to work.
The concepts of design are:
- Percentage and scale
- Repetition and pattern
- Unity and harmony
Balance is one of the most intuative and complicated design principle. It’s the way the artist creates a sense of equilibrium in a design, by how the objects in the design are arranged. You can find three major types of balance:
- Symmetrical/Formal Balance is when elements sit in such a way that two halves of the look (whether vertical or horizontal) are mirrors of the other person – both attributes have the same weight. Its created around a central lines that bisects the design into two different halves.
- Asymmetrical/Informal Balance is when elements are positioned so that there is an uneven distribution of weight
- Radial Balance is when elements are positioned uniformly around a central point
Percentage and Scale
The juxtaposition of elements of different sizes, or proportions, within a work of art helps create a sense of scale. Scale can be used for multiple effects – whether to show a sense of space and depth or to help generate a dominant center point.
A huge part of fabricating depth within an image, and affinity for a piece, is by using multiple contrasting elements – or different elements set side by side. This is finished with color, form, size or feel.
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Repetition and pattern
The use of the same or an identical element repeated over and over can give a work a feeling of motion or composition. Where an factor is similar enough and repeated often enough, it can create a routine.
Unity and harmony
The combo of similar elements creates an aesthetically pleasing overall impact. While plenty of design elements are different, a prominent unity created by commonalities in color, pattern, feel or other elements makes the painting or design feel harmonious.
Translating to graphical design
Designer Bearbrick implements all of these ideas in his web design for Bright Austin Interiors.
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Bearbrick uses percentage and scale to create asymmetrical balance. Components of different size and form are positioned on a full page never to mirror each other but to balance one another out. He creates compare in the juxtaposition of brightly colored elements against a white record.
Repetition is employed in the setting of the circles. This makes the viewer’s eyeball to move between elements in order to impart the info the client wishes the viewer to see. At the same time, pattern is utilized as a subtle fine detail in this group designs (in the flower pattern of the “about us” button as well as the repeated lines circling other circular elements) in order to build interest – so that the design can be simple without being boring.
And while the several elements of the page find the user’s eye at differing times, the feminine style of the elements and the utilization of color make the website appear totally harmonious. The look has activity, depth, interest and brings the user’s eyes to the most important home elevators the page – it’s a great exemplory case of a successful design.