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Back to Basics II: Principles of design with Color Page


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As a designer, you utilize imaginative elements and rules to help create beautiful and effective designs. This series will make you more aware of what those design key points are and ways to employ them to make your designs better still!
Coloring Page and the rules of design
Coloring Web page is one of the most original types of artistic expression. Heading way back to the prehistoric times with the Lascaux Caves (a few of the first saved human Coloring Web page), Coloring Page is practiced in all cultures worldwide and has been for more than 100 years. To keep it simple, we’ll showcase 19th and 20th century expressions showing how you can place the elements and guidelines of design to work.
The rules of design are:

  • Balance
  • Proportion and scale
  • Contrast
  • Repetition and pattern
  • Unity and harmony

Balance

Balance is one of the very most intuative and complicated design rule. It’s the way the designer creates a sense of equilibrium in a design, by the way the objects in the look are arranged. You will discover three major types of balance:

  • Symmetrical/Formal Balance is when elements are positioned so that two halves of the look (whether vertical or horizontal) are mirrors of the other person – both factors have the same weight. Its created around a central lines that bisects the look into two different halves.
  • Asymmetrical/Casual Balance is when elements are positioned so that there is an uneven distribution of weight
  • Radial Balance is when elements sit equally around a central point
    Proportion and Scale
    The juxtaposition of elements of different sizes, or proportions, in a masterpiece of design helps create a feeling of scale. Level can be used for multiple results – whether to show a feeling of space and depth or even to help make a dominant center point.

Contrast

A huge part of fabricating depth in an image, and involvement in a piece, is by using multiple contrasting elements – or different elements set side by side. This is done with color, form, size or feel.


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Repetition and pattern

The use of the same or a similar element repeated over and over can give a work a feeling of activity or structure. Where an element is comparable enough and repeated often enough, it can create a routine.

Unity and harmony

The mixture of similar elements creates an aesthetically pleasing overall result. While tons of design elements are different, a dominant unity created by similarities in color, routine, structure or other elements makes the painting or design feel harmonious.
Translating to graphic design
Artist Bearbrick implements many of these principles in his web design for Bright Austin Interiors.


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Bearbrick uses proportion and scale to build asymmetrical balance. Components of different size and form are positioned on a page never to mirror the other person but to balance one another out. He creates comparison in the juxtaposition of colorful elements against a white background.
Repetition is utilized in the positioning of the circles. This makes the viewer’s attention to move between elements in order to impart the information the client needs the viewer to see. At the same time, pattern is employed as a subtle information in this group designs (in the blossom routine of the “about us” button as well as the repeated lines circling other round elements) to be able to make interest – so the design can be simple without being boring.
And while the various components of the site find the user’s eyes at differing times, the feminine design of the elements and the utilization of color make the website appear entirely harmonious. The look has motion, depth, interest and brings the user’s eyes to the most important information on the page – it’s a great example of an effective design.

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